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Ericka Calunsag Ericka Calunsag

The Must Have Time-Saving Tool for Social Media Managers

If you are a social media manager, you know how time-consuming it can be to create a solid strategy and plan content for multiple clients. According to a survey from verticalresponse.com, “43 percent of small business owners spend six hours weekly on social media marketing.” Depending on the number of clients you manage, creating a content strategy and planning content for each client can take up a significant portion of your work week.

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Ericka Calunsag Ericka Calunsag

How to Start Repurposing Podcast Content for Social Media

Maximizing your podcast's impact means more than just hitting record. By repurposing your podcast episodes into various social media formats, you can increase your reach, capture new audiences, and enhance your online presence.

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Ericka Calunsag Ericka Calunsag

Laying the Foundations: Steps to Building a Podcast That Boosts Your Brand

The journey of launching a podcast that truly boosts your brand and cements your industry influence is both challenging and rewarding. It demands a blend of passion, commitment, strategic planning, and persistent effort. However, by focusing on the essentials like niche selection, branding, quality, and effective promotion (consider creating a logo), you are well on your way to create a podcast that resonates, engages, and influences.

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Ericka Calunsag Ericka Calunsag

How Any Parent Can Start a Non-Commerce Home-Based Business

Having your own home-based business allows you to generate income and still have the time and energy to focus on your family. Digital technology makes it simple to run a business between play dates and soccer practice. If you're not interested in e-commerce opportunities but still dream of running a business from home, here are a few tips to help you launch a virtual company.

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Ericka Calunsag Ericka Calunsag

Why You Should Use Instagram Carousel Posts and 5 Creative Post Ideas

If you’re looking to increase your engagement on Instagram than adding more carousel posts is a great way to boost engagement. Why? Because more time is spent on your posts because there is more content to consume AND it’s common for carousel posts to appear in the feed more than once with a different slide appearing every time.

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Ericka Calunsag Ericka Calunsag

Here Are 9 Tips Before Planning Your Next Instagram Reel

Now that 2021 is nearing its end, we can expect that video content will continue to rise on Instagram. With that said, if you haven’t started creating Reels for your business, you may need to think about incorporating this into your content strategy going into 2022 if you want to increase your engagement.

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Ericka Calunsag Ericka Calunsag

9 Ways to Increase Engagement on Instagram

Does it feel like nobody’s engaging with your content? The top questions I get are, “How do I increase my engagement?”, “Why is nobody liking or commenting on my posts?”

With Instagram, it’s more than just posting pretty pictures, in hopes of people finding your account. You have to take action.

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Ericka Calunsag Ericka Calunsag

Quick and Easy Reels to Promote Your Business

When Instagram first came out with Reels, I tried to avoid using it. I didn’t understand how it could help me promote my business and it just seemed too overwhelming to even learn. And I got tired quick of watching people point and dance…(have you ever watched them without sound?)

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Ericka Calunsag Ericka Calunsag

Free Instagram Engagement Checklist

One thing I’ve noticed about Instagram is no matter how many times the algorithm changes, engagement remains the key to growing your audience and converting them into paying clients.

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Ericka Calunsag Ericka Calunsag

Tips to Effectively Work with a VA

Working with my clients as a VA can be a lot of fun, but it also has its challenges. Especially in my first year, there were a lot of things I still needed to learn when it came to improving communication and setting client expectations.

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Ericka Calunsag Ericka Calunsag

5 Mistakes to Avoid when Promoting your Service-Based Business on Instagram

The common questions I get from clients are why their Instagram engagement is low and why aren’t they finding any clients? Promoting your business on Instagram involves more than just posting everyday and promoting your services. It also involves knowing your audience, creating content based on their pain points and making sure your bio is optimized.

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Ericka Calunsag Ericka Calunsag

The Key to Creating Content on Instagram

One mistake I’ve seen others do on Instagram is create content they THINK their audience wants to hear. Your content isn't about you, but should be centered around your audience.

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Ericka Calunsag Ericka Calunsag

5 Reasons why you Need Instagram for Business

Instagram is a great way to start marketing your business and to increase your business’s reach and engagement. Even though growing an Instagram can be slow, you don’t want to miss this opportunity to expand your presence and visibility to your potential client’s.

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Ericka Calunsag Ericka Calunsag

4 Myths About Working with a Virtual Assistant

Now that I’ve been a Virtual Assistant for almost 3 years, I’ve started to realize the common myths that others have about Virtual Assistants (VA). Outsourcing tasks to a VA can be the best investment to your business, but this doesn’t mean that they can do everything. I’ll go into this in more detail in the 4 myths about hiring a VA below.

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