9 Ways to Increase Engagement on Instagram
Does it feel like nobody’s engaging with your content? Especially with all the changes happening on Instagram, there are many people that are getting hit with low engagement, so you’re definitely not alone!
There can be several reasons for low engagement. Now that you have two options to view your feed, people are only viewing the accounts they marked as “favorite.” Another reason is because the algorithm is not pushing your content to your followers.
So if you need help increasing your engagement on Instagram, here are a few tips below:
1. Be consistent. This does not mean posting every day but find a posting schedule that works for you and stick to it. Look at your Instagram Insights to find out what day and time your audience is most active when creating a posting schedule.
2. Do not constantly be selling to your audience. Yes, it is very important to sell and promote your offers, but try to mix your content with share your story and help you connect with your audience too.
3. Take advantage of the Instagram video features. Video allows you to better show off your personality. Incorporate stories, reels and video into your content strategy to help increase engagement. (Right now, Instagram is pushing Reels)
4. When posting Reels or stories, use captions. Many people watch video without sound. So if they can’t hear what you’re saying, they will skip over your video. Instagram makes it easy with the closed caption feature on Instagram stories.
5. Use Instagram’s link feature when you post a story. Instagram recently came out with a new feature where you don’t need 10k followers to include a link. Take advantage of the link sticker to direct your audience straight to your website or sales page.
6. Add CTA’s (call to action) to your content. Whether you’re posting a reel, story or a post, you need to include a call to action. What’s the next step you want your audience to take? People need to be told what you want them to do.
7. Engage with other accounts. It’s surprising to see how many people skip this step! If you want to increase your engagement you have to engage with other accounts. Schedule 15 minutes a day to engage with your current followers and NEW followers. The more you engage with others, the more Instagram will show them your content.
8. Outsource. If engaging with other accounts feels too overwhelming for you then outsource the work. There are people who specialize in engaging on Instagram and if you need help finding them, let me know!
9. Most of all, be patient. Increasing engagement takes time. Don’t expect to triple your engagement overnight. The more you apply these tips, the higher chances you have of increasing your engagement!