5 Content Repurposing Mistakes to Avoid: Common Pitfalls and How to Overcome Them

Are you a busy business coach who wants to repurpose their content to increase the reach of your audience?

Content repurposing has become a vital strategy for business owners who are looking to maximize their reach and grow their audience without constantly having to create new content. By repurposing existing content across various platforms and formats, you can extend the lifespan of your content, reach new audiences, and increase engagement.

But even though there are benefits to content repurposing, there are some common mistakes that service providers make when repurposing their content.

Here are 6 common mistakes and how to avoid them:

Mistake #1: Lack of Strategy

So you're all pumped to repurpose your content, but where is the plan? One of the most common mistakes business owners make when repurposing content is doing so without a clear strategy in place. Without having a strategy, repurposed content may be out of alignment with your brand and business goals.

Try this instead: Before repurposing any content, take the time to set your objectives, be clear on your target audience, and the results you want to see. Create a content repurposing plan that outlines which pieces of content will be repurposed, where they will be shared, and how they will be shared to fit the look and feel of the different platforms and formats.

Mistake #2: Ignoring What Your Audience Wants

Another pitfall service providers face is repurposing content without considering the needs and behaviors of their target audience. What works on one platform may not necessarily resonate with audiences on another platform. Know your audience!

What to do instead: Conduct market research to understand where your target audience spends their time online, what types of content they prefer, and how they like to consume information. Tailor your repurposed content to align with the type of audience you have on each platform, whether it's short-form videos on TikTok or in-depth blog posts on LinkedIn. If you need help with this, ChatGPT has helped me dive deeper on who my target audience is and what topics they would want to hear. You can download my free ChatGPT Prompt guide here: https://tidy-sun-73046.myflodesk.com/mppppuauku

Mistake #3: Using the same content across different platforms

A common mistake when repurposing content is simply using the same piece of content across different platforms without updating it to suit each platform's format and audience. For example, Instagram Reels format is vertical while LinkedIn shows videos best that are horizontal.

Instead of copying and pasting content, take the time to edit and optimize it for each platform. This may involve tweaking the format, tone, length, and visuals to better resonate with the audience on each platform. Kapwing makes it easy to do this!

Mistake #4: Ignoring Analytics and Feedback

It's important to analyze your content's analytics or ask for feedback from your audience. Without looking at data, you won't know if your audience is engaging with your repurposed content.

Instead, regularly monitor analytics data to track the performance of repurposed content across different platforms. You will want to look at your engagement, reach, and conversion rates to see what's working well and what you can improve. Does video perform better than carousel posts? Does static images do better than video? This is valuable information that can help you when planning your future content.

Mistake #5: Overlooking Evergreen Content

Evergreen content is content that remains relevant and valuable over time. Many service providers overlook creating evergreen content because they're focused on keeping up with the latest trends, missing out on opportunities to leverage existing evergreen assets.

How to Overcome It: Keep track of your existing evergreen content, such as free guides, tutorials, and case studies, and look for ways to repurpose this content for different platforms and audiences. Give your evergreen content new life every time you repurpose it!

Content repurposing is a powerful strategy for busy business coaches looking to maximize their content's reach and impact. By avoiding these common mistakes and following these tips, this will help you create content that drives engagement, and ultimately contributes to the growth and success of your business.