I have to admit it. Instagram CAN be frustrating if you’re spending hours promoting and you feel like nobody is even reading or caring about what you post. There is a way to overcome your frustration.

If you want to attract your ideal clients on Social Media, you want to have a content strategy. It’s important to know who your audience is, what type of topics they’re interested in and where to find your potential clients.

Why is it so important that your audience trusts you? Well think about it this way, if you’re buying a new product from a brand you’ve never heard of, would you read the reviews first? When we purchase a product or a service, it’s because we’ve built some form of trust to invest our money and we know that we’ll get the benefits of what we paid for. 

If you’re new to social media or have been in business for a few years, we all get stuck creating content from time to time for our business. If you don’t know what to post, don’t let that hold you back from showing up for your audience. There are several places you can find content ideas to help you.

There’s no question that having a social media presence can greatly increase your exposure and help drive customers to your business. It can also be overwhelming if you’re a new business and don’t know how to use all the features Instagram has to offer.

There are some key things to remember if you’re using Instagram to increase your business and attract ideal clients. Here are 6 simple tips you can implement TODAY to get more views on your Instagram feed and attract your ideal client.

Do you feel like you have no time to create content for Instagram? I know sometimes it can feel overwhelming to create content during our busy schedules.

There are a few objections that I get from potential clients:

Objection #1) They feel overwhelmed and the know they need to outsource, but they’re not sure what.

Objection #2) They’re afraid of letting go and losing control of their work, but they know they need help.

Do any of these objections sound like you?

We’ve all experienced writer’s block when writing captions for our Instagram posts. That’s okay! Never force yourself to post on Instagram, just to post. If you’re not feeling creative at that time, try to change your environment or figure out the time of the day when you’re most creative. When you’re in the right frame of mind, you’ll write better captions and will be able to connect better with your audience.