Audit Your Instagram Bio

Ready to optimize your Instagram Bio? Optimizing your Instagram Bio is important if you want to make a great first impression. When someone visits your Instagram profile, they quickly look at your Instagram bio to see what you do and if they can find any value from following you. You only have a few seconds to make a great first impression that will make someone decide to follow you.

Here are a few tips to optimize your Instagram bio:

1) Your name on your profile is searchable. Make sure you include keywords in your name that your ideal client is searching for. For example, if you’re a business coach, you should include “business coach” as part of your name on your profile. \

2) The text in your bio should include who you help, exactly what you do and the services or programs that you offer. You only have 150 characters, so use this space wisely!

3) Always include a link to a call to action. Do you want your audience to join your email list? Book a discovery call? Visit your website? Include a link in your profile so your audience can take the next step in working with you.

Make sure your profile pic is of YOU. The only exception is if you’re an agency or a company with several employees, then you can use your logo. If you’re a solopreneur, use a photo of yourself as a profile picture.