How to Choose the Social Media Platform to Generate Leads

Outside of Instagram, there are other social media platforms you can use to bring more leads into your business. In this post, I’ll go over the several platforms you can use and which one is the right one for your business.

Facebook – This platform is for you if your ideal client is an entrepreneur, or small business owner and most likely active on Instagram. There several ways to generate leads using Facebook either directly or indirectly. Direct leads are from your lead magnet downloads, eBooks or other free content where you give them something free in exchange for their name and email address. Indirect leads are from posting content on your Facebook page or using a call-to-action for others to go to your website.

You can also generate leads by joining Facebook group where your ideal client is hanging out and engaging with their posts in their group.

LinkedIn – This platform is for you if your ideal clients are business professionals. Your business page plays an important role in establishing relationships and attracting your ideal clients. Just like any other social media platform, posting unique and valuable content is important. You want to make sure your posts that encourage shares and engagement. You also want to spend time engaging with your followers.

YouTube – This is the most popular platform out of all the social media platforms. There are several things you want to research before you even creating a YouTube channel for your business.

1)     Do some research. Learn about your audience. Do they spend time on YouTube? You also want to research your competition. See what others are doing in your industry and see how you can stand out as unique.

2)     Start to think about your content strategy by reviewing videos that you enjoy watching on YouTube? Do they tell stories? How do they old your attention?

To gain more YouTube subscribers to your channel, promote this on your social media platforms. The more viewers you have, the more chances of people finding your videos through search.

Podcasts – Does your ideal clients love listening to podcasts? Then creating a podcast might be perfect for you. Hosting an interview on your podcast can help you market your business and generate leads into your business. While your listeners tune into your podcast, they may relate to the experiences of your guests and may feel more connected to you. This may motivate them to inquire about your services.

Before choosing the right social media platform you, know which platform most of your ideal clients are using. Also, don’t overwhelm yourself by trying to learn all the platforms. Focus on one or two at a time and create a strategy around it.

Have any questions? Contact me at hello@ecvirtualservices.com.